Cookie Policy
Last Updated: January 2025
We're being straight with you about how excelonward.com tracks and stores information. This isn't about hiding anything in legal jargon.
When you visit our site, small data files get stored on your device. These help us understand how people actually use the site and what works (or doesn't). Think of them as digital breadcrumbs that show us where visitors go and what they click.
What These Tracking Files Actually Do
Cookies are tiny text files. They sit in your browser and remember things like your language preference or whether you've visited before. Pretty basic stuff, but surprisingly useful.
We use them for a few reasons. Some keep the site functioning properly. Others help us figure out which pages people find useful and which ones need work. And yes, some track whether our marketing efforts bring anyone to the site at all.
Here's what happens: you load a page, your browser accepts these files (unless you've disabled them), and they send back information when you navigate around. Nothing scary—just data about page views and clicks.
The Different Types We Use
Essential Operations
These keep the site running. Without them, basic features break. They remember your session as you move between pages and handle security checks.
You can't really disable these if you want the site to work properly. They're not tracking your behavior—they're just making sure pages load correctly and forms submit without errors.
Functional Preferences
These remember choices you make. Language settings, region preferences, that sort of thing. They save you from selecting the same options every time you visit.
Technically optional, but they make your experience less repetitive. Turn them off if you want, but you'll be re-entering preferences often.
Analytics and Performance
We want to know which content actually helps people and which pages need improvement. These tracking files show us visitor patterns, popular sections, and where people exit the site.
The data is aggregated—we see trends, not individual browsing habits. It helps us make informed decisions about site improvements rather than guessing what might work.
Marketing and Advertising
These track whether our promotional efforts bring anyone to the site. They help us understand which campaigns work and which waste budget.
They're also used for retargeting—showing ads to people who've visited before. You've probably noticed this on other sites. We're transparent about using it here too.
How Long We Keep This Data
Different files stick around for different lengths of time. Session cookies disappear when you close your browser. Others last months or even years, depending on their purpose.
Essential ones typically expire after your session ends. Preference cookies might last a year so your settings stay consistent. Analytics cookies usually hang around for two years to track long-term trends.
We're not hoarding this data indefinitely. Once a cookie expires, it's gone. You can also manually clear them anytime through your browser settings.
Taking Control of Your Browser Settings
Chrome Users
Settings → Privacy and security → Cookies and other site data. You can block all cookies, block third-party ones, or clear existing data. Be aware that blocking everything might break some site features.
Firefox Setup
Options → Privacy & Security → Cookies and Site Data. Firefox offers decent granular control. You can set exceptions for specific sites while blocking others.
Safari Configuration
Preferences → Privacy → Manage Website Data. Safari is more restrictive by default with third-party tracking. You can still customize further if needed.
Edge Adjustments
Settings → Cookies and site permissions → Cookies and site data. Similar controls to Chrome since they share the same underlying engine now.
Third-Party Services We Work With
We use external tools for analytics and marketing. Google Analytics tracks visitor behavior. Other services handle advertising measurement and conversion tracking.
These companies have their own policies about data handling. We can't control what they do with the information, but we've chosen services with reasonable privacy practices.
If you want to opt out of third-party tracking across the web, browser extensions like uBlock Origin or Privacy Badger can help. Most browsers also have built-in tracking prevention features now.
Your Rights and Choices
You're not stuck with our tracking. Disable cookies through your browser, use private browsing mode, or employ tracking blockers. The site will still function (mostly), though some features might work differently.
Updates and Changes
We'll update this policy when we change how we use tracking technologies. The "Last Updated" date at the top shows when we made the most recent changes.
Major changes will be announced on our site. Minor clarifications or updated links might happen without notification. Check back occasionally if you're concerned about tracking practices.
Questions About Our Tracking?
Email us at info@excelonward.com if something in this policy doesn't make sense or if you want more details about specific tracking methods.
ExcelOnward
ชุมชนหนองค้อ Nong Kham, Si Racha District
Chon Buri 20110, Thailand
+66 2 951 2532